¶ RWTH guidelines
In our teaching and research unit, it is essential to use the RWTH Aachen corporate design for all visual media, including presentations, posters and our logo. This ensures a consistent and professional appearance that aligns with the university's brand identity, reinforcing our commitment to coherence in all our communications. By adhering to these guidelines, we enhance the visibility and recognition of our work within the broader academic and professional communities.
Information on the RWTH corporate design can be found on the official RWTH website, including the most important aspects as PDF's.
As the name already states, the corporate design provides guidelines, not design laws... So slight deviations are allowed as long as the most important aspects are kept in mind!
Written by a person who tends to "slightly deviate" from corporate design...
¶ Preferred colors
In our teaching and research unit, we adhere to the RWTH Aachen corporate design for all visual media. Below are the preferred colors to be used in presentations, posters, and logos. This ensures a consistent and professional appearance that aligns with the university's brand identity.
| Color Name | HEX Code | RGB Values | Color Sample |
|---|---|---|---|
| RWTH Blue 100 % | #00549F | 0, 84, 159 | |
| RWTH Blue 75 % | #407FB7 | 64, 127, 183 | |
| RWTH Blue 50 % | #8EBAE5 | 142, 186, 229 | |
| RWTH Blue 25 % | #C7DDF2 | 199, 221, 242 | |
| RWTH petrol 100 % | #006165 | 0, 97, 101 | |
| RWTH petrol 75 % | #2D7F83 | 45, 127, 131 | |
| RWTH petrol 50% | #7DA4A7 | 125, 164, 167 | |
| RWTH petrol 25 % | #BFD0D1 | 191, 208, 209 | |
| RWTH maygreen 100 % | #D0D95C | 208, 217, 92 | |
| RWTH maygreen 75 % | #E0E69A | 224, 230, 154 | |
| RWTH maygreen 50 % | #F0F3D0 | 240, 243, 208 |
By using these colors, we maintain a cohesive and professional visual presence that is instantly recognizable as part of the RWTH Aachen identity.
Further corporate design - conform colors can be found in this document.
¶ GIM logo
Please use the English Version only (as the abbreviation is not clear from the German translation) and prefer vector formats (EPS, PDF, and SVG for web).
¶ Different GIM logos and their use
The design department of RWTH Aachen approves certain color schemes for every institute's logo.
The following applies to the use of the corporate design conform logos:
- The logo in the colored positive version should be used on white backgrounds:
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- The logo in the blue positive version should be used on light-colored surfaces or photos with low coverage.
- The logo in black-grey should be used on white and on light colored surfaces or photos with low coverage, provided that the rest of the design is black and white.
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- The negative (white-light blue) version, with "AACHEN UNIVERSITY" in light blue, is used on a dark blue background area.
.png)
- The negative (white) version of the logo should be used on colored surfaces and photos.
.png)
Apart from that, we are also allowed to utilize the square logo itself (without any text, as presented above) and the logo including the "RWTH Aachen" part, but without the "Geophysical imaging and monitoring" text:
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Again, the color combinations listed above are allowed to use in the fitting context.
¶ Templates
There are RWTH and GIM-internal templates for presentations, posters, theses and reports. For all scientific contributions and presentations, please make use of the following templates that are provided in the most common formats.
GIM templates can be found in the template GIT repository.
All RWTH templates in the most common formats can be found in the intranet.